If you have been active on social media in the last few months, especially on TikTok, you might have stumbled across reviews of the famous Dubai chocolate bar on your feed at some point. You might have wondered: What is the deal with this chocolate bar everyone is obsessing over, and is it really worth all the fame it has gained?
The chocolate bars are sweet milk chocolate bars filled with a toasted, crunchy filling from an Arabic sweet called Knafeh, along with a rich pistachio butter paste. It turns out that Sarah Hamouda, a 38 year old British-Egyptian entrepreneur, created this as a result of a random pregnancy craving idea, as mentioned in TRT World Magazine.
Hamouda created this chocolate bar into a brand named Fix, standing for “Freakin’ Incredible Experience”, and it sells for about 20 U.S. dollars according to a reporter from the The Today Show. Yes, a single candy bar sells for 20 dollars, and people not only buy it but come back for more, contributing to the spike in popularity and curiosity in other parts of the world.
Because of delivery logistics, however, the viral chocolate bar is not able to be delivered to many countries, which sparked copycat recipes all over the world. For instance, many local bakeries in Chicago such as Crave Cookies, have adopted this chocolate bar onto their menu.
Not only has it been incorporated in cookies, but more recently, this trend has popped up all over social media with unique spins on the classic bar such as Dubai chocolate covered strawberries. These creations have become opportunities for small businesses and independent bakers to make a profit, especially as they sell these bars on TikTok Shop.
Even bakeries in other countries such as Germany have included this chocolate delicacy in their market. Some consumers are even desperate enough that a single bar has been sold for over 100 dollars online as news outlet FirstPost indicates.
This attention capturing viral dessert has its customers coming back as promised for the “incredible experience” as it is growing in consumption by day. This chocolate bar is a dream for all the sweet treat lovers who crave a sensational chocolate experience, evidence being that millions of people are literally paying absurd amounts for a regular sized candy bar, both real and copycat recipes, or trying their best to recreate it at home, including myself.
So, is this chocolate bar worth the hype: Yes it is, but only for the sugar addicts. Head over to a small business page today and find out for yourself whether you agree with me or not!
For those who cannot afford or access the original Fix chocolate bar or do not want to hurt their pockets too much by purchasing a copycat version but are still curious and interested in indulging in a similar crunchy sugary experience, consider checking out a dupe recipe from New York Times Cooking.
