If you were a tween girl in the mid 2010s, you probably remember Justice, a clothing store designed for ages 6-12. The brand was known for its inclusion of various staples in a girl’s wardrobe at the time, such as galaxy printed leggings, t-shirts with sleepy animals on it, cat ears and glitter sneakers. It was also known for its affordability with leggings only costing around $8 compared to Lululemon whose leggings cost around $118.
In July 2020, Justice announced that they would be closing 600 of their 800 locations which coincided with the company filing for bankruptcy. As a result, Justice closed down their stores and seemingly faded from the minds of the general public.
Despite the tragedy there is a silver lining in the sense that today Justice sells their apparel out of Walmart, which by the looks seems to be well liked by consumers.
Looking back on Justice’s legacy, the clothing is definitely a product of its time but I would not be lying if I said that Justice is not a source of nostalgia for 2010s, but a large source of said nostalgia was the experience of going to the stores. All of this makes me wonder why there is no store similar for young girls, it seems as though once girls turn ten they start dressing older than they actually are.