On August 19, 2025, Cracker Barrel announced the upcoming change to their logo for their “All the More” campaign and the modernization to the look of their restaurants . The original logo had a man in a chair named Uncle Herschel, while having a unique bean-like shape surrounded by a warm yellow background. The new logo has gotten rid of Uncle Herschel entirely, and it went to a hexagonal shape with just the name of the restaurant.

They say the change was inspired because of their wants to re-brand and breathe new life into the menus and restaurants. In the days following, the decision faced backlash from the public, as simplifying their restaurants changed what made the brand as a whole. Since the undoing of the rebranding, the original image of this statement has been taken down from their site and they have apologized for the changes. 

Many people have made it clear that the trend of popular brands rebranding to make them minimalistic is not a good idea. Many in the past have criticized heavily that this trend makes the companies lose their identity, which in some cases it can be.

The public backlash to the Cracker Barrel change wasn’t because it looked bad, but it changed the identity of the restaurant as whole. When you go to a Cracker Barrel, you get that old-timey and homey interior with brown-wood walls. They changed this with the re-brand, with the walls being a light blue, and tables modernized to be a light oak wood with smooth edges. 

With the rebranding going viral, it caused the company’s value to plummet, making them worth almost $100 million less. With the cost of the rebrand being $700 million, this caused them to lose $800 million dollars in total.

It was clear from the beginning that this was a horrible decision for the company to change the main concept of their business. The restaurant was completely unique and held up to the test of time until the point of which they decided to change it. Perhaps the image of some restaurants shouldn’t be changed, and should remain untouched.